Looksbay Studio Journal & Insights

Better websites start with
better thinking.

Practical notes on Squarespace strategy, Fluid Engine 7.1, performance and technical SEO for teams building their next important digital experience.

All insights Strategy Performance SEO E-commerce

Featured Insight

The latest thinking

Ideas for ambitious brands

High-performance website redesign displayed on a laptop

Strategy8 min read

The Website Redesign Checklist for Ambitious Businesses

A practical framework for deciding what to fix, what to keep, and what to measure before a redesign begins.

Aug 24, 2026Read full article

Explore Catalog

More from the studio

4 practical guides

Responsive Webflow website interface on a desktop screen

PerformanceAug 12, 2026

Core Web Vitals: What Business Owners Actually Need to Know

Performance metrics explained in plain language, with the fixes that usually create the biggest commercial gains.

Creative team collaborating on a digital project

SEOJul 30, 2026

How to Build an SEO Content System That Compounds

Turn scattered blog posts into a useful topic architecture that earns visibility and supports conversion.

E-commerce storefront interface designed for conversion

E-commerceJul 15, 2026

Shopify Conversion Rate Optimisation: The High-Impact Essentials

The product page, cart, and checkout improvements that help more of your existing traffic become customers.